About Us

Back in 2014, I never thought I would one day run something called Glamm UP Store. I simply started with Pakistani clothes because I always believed that simple is classic - a person can look rich, graceful, and beautiful even in the most simple outfit. That thought became my inspiration. 

I began with zero investment, only an Instagram page and a little excitement in my heart. My very first earning was ₹200, and that feeling was so special. At that time, Instagram was new, hardly any brands were using it for business, but I trusted the process. Without ads, without big budgets, only word of mouth, people slowly started to notice. And in just six months, what began as a fun idea gave me my first ₹1.53 lakhs. That was only the beginning. From there, the numbers kept growing, and so did my belief. 

Makeup entered my life much later , just about a year ago and honestly, it happened without any planning. But it blended so naturally into my journey. For me, makeup is not about hiding, it is about expressing. It’s about making beauty simple and accessible. And that’s why I often say,
“With Glamm UP, beauty has never been this easy.”

Now in 2025, Glamm UP Store has grown from a small Instagram page to a digital platform loved by women across India. We bring in premium, imported makeup products from around the world, and along with them, the same trust, simplicity, and confidence that started it all.

What began with ₹200 has today become a story of thousands of women who believe in me, and in Glamm UP. And to me, that is the real success.

Welcome to my journey.
Welcome to Glamm UP Store.

— Mohsina